Playlunch release '3310', a cheesy 90s/00s R&B pastiche that marks their shift into "boyfunk" territory, featuring self-aware boy band crooning over nostalgic early-2000s production. The Melbourne seven-piece will support the single with festival appearances at Castaway, Woodford Folk Festival, Summernats and Party in the Paddock, plus a co-headlining high school tour with Teen Jesus and The Jean Teasers in 2027.
PLAYLUNCH ENTER THEIR BOYBAND ERA WITH ‘3310’ AHEAD OF APPEARANCES @ CASTAWAY, WOODFORD FOLK FESTIVAL, SUMMERNATS, THE PUSH X TRIPLE J UNEARTHED HIGH SCHOOL TOUR W TEEN JESUS AND THE JEAN TEASERS & MORE TO BE ANNOUNCED!
SUPPORT FOR PLAYLUNCH
AIR Awards 2026 - Best Independent Rock Album or EP - Winner (Sex Ed LP)
AIR Awards 2026 - Independent Song of the Year - Nominee ('Keith')
APRA Awards 2026 - Song of the Year - Nominee ('Keith')
J Awards 2025 - Unearthed Artist of the Year - Nominee
J Awards 2025 - Video of the Year - Nominee ('Keith')
"The people’s band” - Tracy Grimshaw
"I fuck with this” - bbno$
“highlight of my week” - Ash McGregor
“Anyone who happened to cross paths with Playlunch (be it on stage or out on the street), certainly won’t be forgetting the experience.” - The Music
"HILARIOUS, incredible and deserves every damn viral moment to come. Also the production is THAT good. Funky, fun and you are all so talented." - Claire Mooney, triple j Music Director
"JUST WHEN YOU THINK PLAYLUNCH CAN'T GET ANY BETTER... THEY ONE UP <3" - Anika Luna, triple j Home & Hosed
"Playlunch deliver[ed] the best headline gig of the year” - The AU Review (Dylan Marshall)
"Australia’s new favourite party band" - Beat Magazine (Oliver Winn)
“The blend of interactive fun and high-energy music made Playlunch a standout act, leaving a lasting impression and solidifying their place as crowd favourites at the festival.” - Scenestr
Playlunch are proving impossible to pin down, and that's how they like it. The Naarm/Melbourne-based "people's band" (Tracy Grimshaw) who placed #4 in triple j's Hottest 100 last year with their character-driven "bogan-funk" are sharing their first new music of 2026, slipping into their silly-and-silky-smooth boy band or, as they call it, "boyfunk" era with cheesy, self-aware 90s/00s R&B crooner '3310': already a live favourite, named for the ubiquitous mobile device that allowed so many "u up?" texts to ping across so-called Australia in the same era. '3310' lands alongside its own synchronised dance routine + video starring actor and influencer Xanthe Blaise that pokes at tired music video tropes, directed by Riley Nimbs ('Keith', 'Real Estate Apps' & 'Station Rat') and edited by frontman/producer Liam Bell. Having just completed their 36-date tour across Turtle Island/USA & CAN, UK, EU and an appearance @ Reeperbahn; the 7-piece are set to play a headline show in so-called WA with festival appearances at Castaway, Woodford Folk Festival, Summernats, Party in the Paddock, plus a recently-announced The Push x triple j co-headline high school tour with Teen Jesus And The Jean Teasers + beyond over the coming months, with this soft-shoed heel turn signalling more to come from the viral award-winning group - all live dates below. '3310' is out now via ABC Music - stream/purchase HERE.
"Do you like-like me / the way I like-like you?"
'3310' and the new Playlunch era of "boyfunk" is what it sounds like when a bunch of blokes pushing 30 decide to become so-called Australia’s next big boy band. In a similar tradition to The Lonely Island or Flight of the Conchords, the characters Playlunch inhabit "aren’t really aware of how much their attempts miss the mark of the genre-classics they’re inspired by". With that comes an ability to "naively" - or so it would seem - enter musical worlds that other local artists may not dare risk to explore, or, as Playlunch's Liam Bell puts it: "What WOULD an Australian Boyband sound like? Probably pretty fucking stupid - and that’s kinda the fun of the whole thing".
On '3310', NSYNC meets INXS, Backstreet Boys meets Cold Chisel, with cheesy auto-tuned pickup lines sung over a lustful 90s R&B beat that "even Boyz II Men would've have called too horny". Set in the sweltering heat of a Naarm/Melburnian summer in the early 00s, on the surface the track is a nostalgic declaration of outer-suburban love, back when all a teenage boy could want is to get out of the MSN chat and into a date at the local Westfield as Playlunch continue the irresistibly fun character work that has always set them apart, this time commenting on "the current garbage-fire of male role-modelling online". Produced by Bell & Sean Kenihan (Shouse, Northeast Party House, Jason Derulo) and recorded on a Scarlett interface in the boys' sharehouse garage, '3310' features mushy 4-part harmonies, cruisy brass and woodwind, a Yamaha DX7 keyboard bought from marketplace and a mate's wah pedal in a pub-filtered pastiche to the greats of the genre that the Playlunch fell in love with while touring their acclaimed album Sex Ed (2025) which debuted at #7 in the ARIA Aus Albums Chart and sold out 200 deluxe units within 48 hours on pre-order, continuing to sell high quantities across local and international tours; where with its hooky chorus, '3310' has already become a popular call-and-response moment.
Bell explains of the new era, single and video - "This is our attempt to bring back an age of 90s-style male yearning - when R&B stars would put on a silk shirt and get down on their knees and BEG in the POURING RAIN for the chance to take a woman out and treat her like a queen. One of the biggest things that drives the incel and manosphere movement is insecurity - when men feel insecure in themselves, especially young boys, they can be convinced of any bullshit the internet shows them. If there’s one thing Aussie blokes are terrified of it’s telling your mates how hot they look on the dancefloor - it’s seen as some kind of threat to our fragile, brittle masculinity. As a group of 7 guys, one of the best things that’s happened to us over the last couple years of touring is how much we all hype each other up when it comes to our appearance & body images. These days we don’t hesitate to tell each other when a new haircut is looking great, or to play runway when a new outfit enters rotation. It feels GOOD to feel hot with your mates, and nothing in this world is less threatening than a man who’s truly secure in himself."
Playlunch - '3310' (Watch video)
Shot from actor & influencer Xanthe Blaise's point of view, directed by the band's live videographer Riley Nimbs who also directed iconic videos for previous singles 'Keith', 'Real Estate Apps' & 'Station Rat', the visuals for '3310' see Blaise alongside Playlunch suited up in their new-yet-familiar personas and complementary light-coloured fits with goofy synchronised dance moves at Endeavour Hills & Stud Park shopping centres on Wurundjeri Country, allowing a closer look at the satirical heart of the track and Playlunch "boyfunk" era. Inspired by flashmobs and hokey music video tropes, it skewers the all-too-familiar "band of guys chase a beautiful woman" format, a tired tradition Bell describes as "at best stupid, at worst problematic, and in all cases completely unrealistic - we wanted to take this tried and tested approach, and show just how ridiculous these idiots would look if they were behaving this way in real life, and how fundamentally unimpressed an actual woman would be".
Playlunch is the chaotic, genre-bending 7-piece brainchild of producer and multi-instrumentalist Liam Bell, with Dylan Knur, Andre Lew, Jerry Li, Tom Kindermann, Michael D'Emolio and Austin Richardson. A wild blend of retro dance music, late ‘90s/early 2000s local nostalgia, unapologetic suburban swagger and a relentlessly fun, high-energy live show, Playlunch are creating their own waves, going from cult curiosity to one of the country's most talked-about acts. Today boasting ~20M streams across their catalogue, dual sold out headline tours in so-called Australia (2025) and Aotearoa/NZ (2026) and multiple sold out dates in their 36-date world tour this year across Turtle Island / US & Canada, UK and Europe, the band continue to prove their hyper-local sense of humour and cultural references translates well beyond home. More than a band, Playlunch are a movement, bringing together chaos, clever songwriting and a healthy dose of suburban nostalgia with a live show that takes the school disco experience and turns it into full-blown festival euphoria. In an almost WWE-type-approach, Playlunch grew their reputation playing characters that "take the piss out of Australian male sub-cultures like Tarocash finance bros on Chapel St or Station-dwelling Eshays" says Bell, inviting rapt audience participation via not only the spectacle, where folks come dressed up to live shows as their own version of what Playlunch means to them, but also thanks to the incredibly tight musicianship and onstage camaraderie on display. It's that genuine artist-fan creative exchange that keeps fuelling the project in all its forms.
Born as joke-side-project in 2022, after writing what eventually become Playlunch's viral debut album Who's Ready For A Good Time? (2023) throughout Naarm/Melbourne's seemingly endless lockdown, the band took on a life of its own and quickly became bigger than anything the boys had ever imagined. Touring the country and selling out increasingly bigger rooms to a growing cult of die-hard fans, Playlunch cemented their bold, cheeky place in the national spotlight in 2025 with the release of next album Sex Ed via ABC Music and the viral success of tracks like ‘Keith’ (#4 - triple j Hottest 100 2025, 3 million streams across DSPs, 10 million+ views across TikTok and Instagram), ‘Station Rat’, ‘Real Estate Apps’ (#101 - triple j Hottest 200), ‘Boys’ (#124 - triple j Hottest 200) and their much-hyped Like A Version cover of 'It's Raining Men' (#73 - triple j Hottest 100) attracting fans and praise from everywhere from bbno$ to Tracy Grimshaw, the band realised their capacity to be shapeshifters. Thanks to its hilarious poke at the growling middle-aged "Aussie bloke" stereotype, 'Keith' struck a chord far beyond their core fanbase, spawning thousands of memes, fan videos, drag performances and even unofficial pub karaoke nights; it reached #1 on the Spotify Viral 50 (AU) and helped propel Sex Ed into national charts and end-of-year “Best Of” lists - proving that Playlunch is a project that can reach ears and hearts far beyond what one might first expect from the intentionally souped-up surface. As international momentum continues to build, 2027 is shaping up to be another major year for Playlunch with the release of their hotly-anticipated third album on the horizon.
Playlunch - '3310' (Single)
out now via ABC Music
Stream/Buy
LIVE DATES
Sat 21 Nov - Castaway Festival, Whadjuk Noongar Country, Boorloo/Perth, WA
Sun 22 Nov - Dunsborough Tavern, Wadandi Boodja, WA*
Sat 12 Dec - Castaway Festival, Bunurong Country, Mornington VIC
Sun 27 Dec - Woodford Folk Festival, Jinibara Country, QLD
Tues 29 Dec - Beyond the Valley, Wadawurrung & Eastern Maar Country, VIC
Fri 8 Jan - Summernats, Ngunnawal & Ngambri Country, Canberra ACT
Sat 6 Feb - Party in the Paddock, palawa country, lutruwita/TAS
Sat 20 Mar - Castaway Festival, Dharawal Country, Wollongong, NSW
TBC 2027 - The Push x triple j Unearthed High School Tour - location TBA
TBC 2027 - The Push x triple j Unearthed High School Tour - location TBA
TBC 2027 - The Push x triple j Unearthed High School Tour - location TBA
Tickets / info available here
* headline show
