# JUJU. pushes into hyperpop territory with Encore

**New Music** — On Your Markus  
**Published:** 20 October 2026  
**Author:** Markus Hamence  
**Source:** https://onyourmarkus.au/new-music-releases/juju/

Melbourne artist JUJU. has released new single Encore, continuing her experimental evolution into hyperpop territory following her rebrand from JUJUS WRLD earlier this year. The Pop/R&B artist builds on August's Mascara with a track that embraces boldness and creative assurance ahead of her forthcoming EP.

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**JUJU. Continues Her Experimental Evolution with New Single ‘Encore’**

On the back of her rebrand from JUJUS WRLD to JUJU. earlier this year, the rising Pop R&B artist is confidently stepping into a new, experimental phase of her career with her latest single, Encore.

The Melbourne artist, inspired by the attitude and energy of artists like Rihanna, The Pussycat Dolls & Lady Gaga while drawing from her R&B roots, JUJU. has spent 2026 finding with her sound.

![Woman in white outfit posed dynamically on concrete surrounded by colourful confetti and fallen paint cans.](https://media.onyourmarkus.au/admin/2026/10/877e6103-2e69-4309-8695-1c214788a62c.png)

**[LISTEN HERE](https://open.spotify.com/track/12i9cq5DjthItD95SNgmyE?si=8c4a8ec0e21c4f55&nd=1&dlsi=151e896a670b4110)**

Her August release, Mascara saw her venture into hyperpop while building onto the Pop/ R&B world of previous releases.

Encore is the next step in that evolution. On the track, JUJU. embraces the boldness of previous releases with a distinct assurance in her sound.

“JUJU. is building a world around her music that allows her to explore different emotions, emotions and creative perspectives, with ‘Encore’ offering another glimpse into her wider vision ahead of her forthcoming EP.

“I almost get into the mindset of a persona or feeling and lean into it, then write from that perspective, no matter how extra it could be.” says JUJU.

With ‘Mascara’ introducing a more adventurous side of her artistry, ‘Encore’ continues that momentum as JUJU. grows increasingly confident in her creative direction.

[Watch on YouTube](https://youtu.be/1qI-KpVyIfw?si=IPwhKNohUQEi4g2I)

With Encore, JUJU. cements herself as one of Naarm’s most exciting emerging talents.

As she continues to develop her sound and identity, JUJU. is establishing herself as an artist who’s unafraid to challenge expectations and embrace the unexpected.

**‘Encore’ by JUJU. is out NOW**

![Person wearing pink fuzzy shrug and black studded shorts poses against neutral background.](https://media.onyourmarkus.au/admin/2026/10/b822c163-fe52-4f3f-bd8f-b8595033dba3.jpg)