Adelaide Festival Centre has been awarded silver in the Major Tourism Attraction category at the 2024 South Australian Tourism Awards. Held on Friday 1 November, the Awards celebrate and acknowledge tourism businesses that have demonstrated outstanding achievements and success throughout the year.
Recognising natural or built attractions that people visit for pleasure and interest, entrants in the Major Tourism Attraction category attract the highest visitor numbers in South Australia. Supported by the State Government through the South Australian Tourism Commission, the awards encourage businesses to meet and exceed industry standards, acknowledging business excellence, outstanding innovation, industry professionalism and collaboration.
Adelaide Festival Centre CEO & Artistic Director Douglas Gautier AM: “We are delighted to be recognised as a Major Tourism Attraction at the South Australian Tourism Awards. As South Australia’s principal performing arts venue and a leading Asia Pacific cultural centre, Adelaide Festival Centre welcomes over a million locals and visitors a year to a vast array of programs at our much-loved venues, including year-round festivals and some of the world’s best touring artists and musicals.”
One of Australia’s most active arts centres, Adelaide Festival Centre has placed itself as the heart of the arts in South Australia, presenting a wide range of festivals, performances, exhibitions, major musicals, and arts activities for the community.
Adelaide Festival Centre generated more than $164 million for South Australia in its 50th year, with shows and events at Adelaide Festival Centre and Her Majesty’s Theatre directly supporting over 900 estimated full time equivalent jobs and creating 64,572 visitor nights in South Australia, between 1 January – 31 December 2023.
In 2023, the iconic venue hosted Mary Poppins, one of the highest attended productions in Adelaide Festival Centre’s 50 year history, as well asOzAsia Festival, DreamBIG Children’s Festival, Adelaide Guitar Festival, Adelaide Cabaret Festival and Celebrating First Nations, including OUR MOB.
Minister for Arts, the Hon. Andrea Michaels MP: “The Malinauskas Government congratulates Adelaide Festival Centre on their recent recognition at the 2024 South Australian Tourism Awards. The heart of South Australia’s celebrated arts and cultural sector, Adelaide Festival Centre provides a significant social and economic impact for our state. The iconic Adelaide Festival Centre is an important place for audiences, artists and arts workers alike.”
This year, OzAsia Festival is celebrating record breaking attendances across its opening events with more than 106,000 attendees. Adelaide Festival Centre and the Riverbank precinct were abuzz with enthusiastic crowds across the festival’s first four days of performances and community events. The Moon Lantern Trail attracted 42,000 attendees who enjoyed roving performances, giant lanterns, interactive workshops and delectable food on the riverbank. OzAsia Festival continues until November 10.
